From Bella Thorne to Oprah Winfrey, microblading (a.k.a. eyebrow embroidery, a form of permanent makeup) is the latest beauty trend. “Microblading is my go-to beauty tip for all year round, but especially summer,” says Kendra Bray, owner of Better Brows NYC Opens a New Window. . “With microblading, you’re able to achieve full and natural brows without worrying about sweating or swimming your brows off.”